Willingness to pay for electric vehicles and their attributes: the impact on electric vehicles market diffusion in France
Résumé
This paper examines electric vehicle diffusion in France taking into account monetary and non-monetary drivers. Barriers and levers to alternative fuel vehicle adoption are examined based on a discrete choice experiment. Willingness to pay for autonomy, charging time, charging point density, EV specific criteria were calculated for different household types. Then, these non-monetary attributes are included to a classic investment behaviour model based on generalized total cost of ownership, to estimate EV diffusion. The possibility to recharge EV at home, the EV trial, information on battery quality and charging solutions, EV incentives are important parameters to boost EV sales.